AUDIENCE SERVICE PUBLIC RELATIONS METRO TV

Authors

  • Yosephine Putri Sari Dewi Fakultas Ilmu Komunikasi Universitas Prof. Dr. Moestopo (Beragama), Jakarta

DOI:

https://doi.org/10.32509/wacana.v11i4.288

Keywords:

Audience Relations Public Service Metro TV

Abstract

The development of communication technologies has given rise to a growing public demand for the right to know and the right to information. Information has become a necessity for the community and has become an essential commodity in society. Television stations as broadcast media has a social responsibility to safeguard public
morality as media broadcasting uses frequency broadcast into the public domain. Duties and responsibilities of broadcast media is presenting a good show broadcast program, responsibility, trustworthy, and appreciated by the public. To face competition television is rapidly increasing, the role of Public Relations is needed to build relationships with the public especially to provide services to the audience.

References

Gary Cronkhite.().Communication and Awareness, Cuming Publishing, Co. Inc. California, 1976

Hardjana, Agus M.().Komunikasi Intrapersonal dan Interpersonal. Yogyakarta: Kanisius,

Drs. H. R. Danan Djaja.().Peranan Humas Dalam Perusahaan, Penerbit Alumni, Bandung,

Scott M. Cutlip, Allen H. Cebter, Glen M. Broom ().Effective Public Relations, Eighth Edition,Prentice Hall Intenational, Inc, 2000

Canfield Bertrand.R dan Frazier Moore.H. ().Public Relations Principles, Cases and Problem. Sixth edition, Richard D. Irwin, Inc., Homewood, Illinois, 1973

Djanalis Djanaid. ().Public Relations: Teori dan Praktek, 1993

Alo Liliweri.(). Komunikasi Antarpribadi, Bandung, PT. Citra Aditya Bakti, 1997

Dr. Deddy Mulyana.(). M. A, Metodologi Penelitian Kualitatif: Paradigma Baru Ilmu Komunikasi Dan Ilmu Sosial Lainnya, PT. Remaja Rosdakarya, Bandung, 2006

Matthew B. Miles & A. Michael Huberman. ().Analisis Data Kualitatif, UI Press, Jakarta,

Downloads

Published

2012-01-31

Issue

Section

Articles