ANALISA MANAJEMEN KEUANGAN DAN STRATEGI PENGEMBANGAN CAFÉ ABC
DOI:
https://doi.org/10.32509/jmb.v2i2.2310Keywords:
IFE, EFE, IE, SWOT, QSPMAbstract
The purpose of this research is to analyze the financial management and marketing mix strategy by Café ABC in the development of Cafe as an implication of management policy. The research method used is quantitative for financial management analysis with parameters Margin Contribution, Break Event Point, Margin of Safety, Shut Down Point, and Degree of Operating Leverage. And a qualitative method for formulating strategies with IFE and EFE matrix parameters, SWOT matrix, IE matrix and QSPM as decision making. The data used in this study are primary data sources obtained from interviews with company managers. Secondary data is obtained from the financial and operational reports of the Café every month, as well as data from the relevant literature. From the results of the financial management analysis, it shows that the difference between income and costs from individual guests is positive, so that activities to separate individual guests from group guests can continue. The results of the IE matrix show that Cafe is in a growth and build position with an intensive strategy, namely market penetration strategy, market development and product development. The results of the QSPM include the main alternative strategy with the highest TAS value of 5,761, the S-O strategy ranks third with a TAS value of 4,932 and the sixth with a TAS value of 3,724. The S-T strategy ranks seventh with a TAS value of 3,515, W-O strategy with a TAS 5,534 value, the strategy for optimizing development is fifth with a TAS value of 3,804 and a faster return on profits for group guests of Rp. 59,163,725,- W-T strategy obtained TAS value of 5,761 with the largest contribution profit value for group guests of Rp. 186.033,244,-
References
Aditya, G., Ristanto, H., & . C. (2021). Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian. JBE (Jurnal Bingkai Ekonomi), 6(1)
Alma, 2008. Kewirausahaan, Bandung : Alfabeta
Anoraga, Pandji.2004. Manajemen Bisnis,Cetekan ketiga, Rineka Cipta, Jakarta.
Andrew, K. 1971. The Concepts of Corporate Strategy. Irwin, Homewood.
Andrikus, Rymberthus A. Amakora. 2000. Pelaksanaan Standard Operations Procedure di Departemen Food & Beverage Gramedia, Jakarta.
Barusman, M. Y. S. (2018). The strategic formulation of competitive advantage on private higher education institution using participatory prospective analysis. International Journal of Economic Policy in Emerging Economies, 11(1/2).
Christono, A. B. (2022). Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan. Journal of Economics and Business UBS, 8(1).
David, F. R. (2013). Manajemen Strategi : Konsep. Jakarta: Salemba Empat edisi 12. PT.Prenhallindo, Jakarta
Fahmi. Irham. (2016). Pengantar Manajemen Sumber Daya Manusia Konsep dam Kinerja. Mitra Wacana Media: Jakarta
Gibson, James L., John M. Ivancevich, James H. Donnelly Jr., and Robert Konopaske. 2003. Organization: Nehavior, Structure, and Processes, 11th Ed. New York: McGraw-Hill.
Glueck dan Jauch. 2003. Manajemen Strategis dan Kebijakan Perusahaan. Edisi Ketiga. Terjemahan Murad dan Henry. Erlangga. Jakarta.
Jauch, R, Lawrence, William F, Glueck, 2012, Manajemen Strategi & Kebijakan Perusahaan, Edisi Ketiga, Jakarta: Erlangga
Kotler, P. (2016). Principles of marketing (11 ed.). In New York: Pearson International.
Kotler, P., & Keller, K. L. (2011). Manajemen Pemasaran edisi 13 jilid 1 dan 2, Alih Bahasa: Bob Sabran. In Jakarta: Erlangga.
Mulyadi. 2001. Akuntansi Manajemen. Cetakan ketiga. Universitas Gadjah Mada. Penerbit Salemba Empat, Jakarta.
Nisak, Zuhrotun. 2013. “Analisis Swot Untuk Menentukan Strategi Kompetitif”. Jurnal Ekonomi 4.
Payne, A. 1993. The Essence of Services Marketing. Diterjemahkan oleh : Fandy Tjiptono. Penerbit : ANDI, Yogyakarta
Rangkuti, Freddy. 2014. Analisis SWOT: Teknik Membedah Kasus Bisnis. Jakarta: PT. Gramedia Pustaka Utama.
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT Alfabet
Sukirno, Sadono, 2012, Teori Pengantar Makro Ekonomi Edisi 3, Raja Grafindo Persada, Jakarta.
Suwantoro. (1997). Dasar-Dasar Pariwisata. Yogyakarta : Penerbit Andi. Systematic Linkange. Gramedia: Jakarta.
Swastha, Basu, I. (2014). Manajemen Pemasaran Modern. Liberty, Yogyakarta. https://doi.org/10.1017/CBO9781107415324.004
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2011). Services Marketing: Integrating Customer Focus Across the Firm, 6th Edition. The Service Industries Journal, 21(1).
Zulian, Y. (2001). Manajemen Kualitas Produk dan Jasa. In Ekonomi dan Bisnis.
Downloads
Published
Issue
Section
License
Copyright Notice
Author(s) Rights
As a journal author, you have rights for a large range of uses of your article, including use by your employing institute or company. These Author rights can be exercised without the need to obtain specific permission. Authors publishing in JMB : Jurnal Manajemen dan Bisnis journals have wide rights to use their works for teaching and scholarly purposes without needing to seek permission, including use for classroom teaching by Author or Author's institutional presentation at a meeting or conference and distributing copies to attendees; use for internal training by author's company; distribution to colleagues for their research use; use in a subsequent compilation of the author's works; inclusion in a thesis or dissertation; reuse of portions or extracts from the article in other works (with full acknowledgment of final article); preparation of derivative works (other than commercial purposes) (with full acknowledgment of final article); voluntary posting on open web sites operated by author or author’s institution for scholarly purposes (should follow CC by SA License).
Authors can copy and redistribute the material in any medium or format, as well as remix, transform, and build upon the material for any purpose, even commercially, but they must give appropriate credit (cite to the article or content), provide a link to the license, and indicate if changes were made. If you remix, transform, or build upon the material, you must redistribute your contributions under the same license as the original.
Retained Rights/Terms and Conditions
Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
Copyright Transfer Agreement (for Publishing)
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright publishing of the article shall be assigned/transferred to JMB: Jurnal Manjemen dan Bisnis journal and Department of Management, Universitas Prof. Dr. Moestopo (Beragama) as Publisher of the journal. Upon acceptance of an article, authors will be asked to complete a 'Copyright Transfer Agreement' (see more information on this). An e-mail will be sent to the corresponding author confirming receipt of the manuscript together with a 'Copyright Transfer Agreement' form by the online version of this agreement.
JMB: Jurnal Manajemen dan Bisnis journal and Department of Management, Universitas Prof. Dr. Moestopo (Beragama), the Editors and the Advisory Editorial Board make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the JMB: Jurnal Manajemen dan Bisnis are sole and exclusive responsibility of their respective authors and advertisers.
Remember, even though we ask for a transfer of copyright, our journal authors retain (or are granted back) significant scholarly rights as mention before.
